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Journal Entry 1 - Who are we?

Who are we?

We are an inter-generational family business creating luxury cashmere knitwear and accessories in the Valley of Kathmandu - Nepal. 

It all started when our founder Anin Rajbhandari aimed to start a business that both celebrates the Nepali rich craftsmanship whilst giving back to its community.

He came across a heavenly soft cashmere locally sourced and started to develop curated collections along with local artisans.

What do we do?

In our collections is where Sustainability, Design and  Quality  intersect. 

We strongly believe in the contribution of Nepali culture, values and craftsmanship to our Modern World. Hence our collections are always locally inspired but designed for a cosmopolitan audience.

How do we do it?

Our products are made with immense care by our local artisans. 

We are committed to making clothes with a smaller environmental impact whilst focusing on the working conditions of our people.

Keeping the highest design and quality standards in our product along with giving back to our community is in the core of our work.

Who do we partner with?

Our partners share a common vision and we have published Our Factories list so you can learn more about the factories behind our clothes. 

Transparency is key to accountability, which is why we disclose 100% of Tier 1 finished goods manufacturers and subcontractors within our supply chain. 

We have aligned with the Transparency Pledge and are participating in the Open Apparel Registry (OAR) to expand on the details that are made public so we can be more accountable for the working conditions in our partner factories. 

What's our production process?


Hand-spinning is the most time taking and painstaking process that needs to be performed very carefully. Lots of dedication and patience is required during this procedure. 


Pashmina wool is highly delicate for the vibration caused by the power looms. 

Therefore, weaving of the customary 100% Pashmina Shawls is done on hand looms. Weaving, which is from itself an art, is done using a shuttle and a single shawl takes about four days to weave on a handloom.

This procedure has been proudly passed over from generations to generations.


Like spinning, dyeing is also performed by hand. 

Azo-free and metal dyes are used during the process to make the complete eco-friendly shawls. 

Pure water is pumped up from deep under the surface and the dyeing is done at a temperature just less than the boiling point for around an hour.


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